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COVID-19: There are some things you just don’t do halfway

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We open on a young man shaving the side of his face in front of a bathroom mirror. As he turns to face the mirror fully, we see that he's completely ignored half of his face.

It's dinnertime. A mother serves her daughter a plate of dry spaghetti noodles with sauce. After the mother leaves, we see the daughter playing with the uncooked hard spaghetti, looking confused.

We see a middle-aged man leaving his house for work, half-dressed with a jacket, sweater, socks, shoes, and only his underwear. His elderly neighbor watches him from her window, with a shocked expression on her face. He looks at his phone, smiling and unfazed.

Narration: There are some things you just don't do halfway.

We see a man at a bus stop with his nose poking out over his mask. From a safe distance, a young woman stares at him. He looks at her, confused.

Narration: Fighting COVID-19 is one of them.

The young woman politely points at her mask, and the man quickly adjusts his own mask to fully cover his nose. He nods at her with appreciation and gives her a little more space.

Narration: As vaccines roll out, let's keep giving this our all and continue to follow public health measures.

Narration: A message from the Government of Canada.

Text on-screen: Follow public health measures and download the COVID Alert app.

Icons representing the safety measures

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